Execute data-driven digital marketing activities and multi-channel digital campaigns (website, email, social, short-form video) to increase brand visibility, program inquiries, and enrollments for a seasonal tennis business. Implement and optimize campaigns across web, email, and social channels; analyze performance data; and support content production, SEO, and web updates aligned with business goals. Set up and monitor tracking (UTMs, pixels, GA4 events); compile weekly/monthly reports on KPIs (traffic, CTR, engagement, leads, conversion rate). Conduct audience and competitor research; perform keyword research; recommend A/B tests and iterative. creative/offer optimizations. Execute segmented email campaigns and automations (newsletters, announcements); maintain list hygiene and measure deliverability.
Salary: $82,500/Year
Requirements: Bachelor’s degree in Marketing or Business Administration with completed coursework in Marketing Research, Statistics with completed coursework in Digital Marketing, Quantitative Research Methods; Google Data Analytics Professional Certificate;
Six months of previous experience as a Digital Marketing Analyst.
To apply: please email your resume to doug@hamptonstennis.com
Market Research Analyst (Hamptons Tennis Company, Inc. - Southampton, NY)
Design and execute research to quantify demand, segment customers, assess pricing and membership strategies, and forecast seasonal and regional trends. Analyze quantitative data using statistics to identify trends, segments, and drivers of retention and spend. Build market-sizing models and demand forecasts by season/location; develop pricing and promotion test designs (A/B, multivariate). Produce dashboards and executive-ready reports translating findings into programming, pricing, and footprint recommendations.
Salary: $62,000/Year
Requirements:
Bachelor’s degree in Marketing or Business Administration with completed coursework in Marketing Research, Statistics
Six months of previous experience as a Market Research Analyst
To apply: please contact Douglas DeGroot at doug@hamptonstennis.com
